Brand consistency is critical for every business, regardless of size, customer, or location. The power and professionalism of your social media presence, website, and design elements are essential in building a loyal customer base.
Proper branding can have a significant impact on your goals:
• Companies with strong, consistent branding normally see an increase in average revenue.
• Businesses with consistent branding are more likely to have strong brand visibility.
• A large percentage of consumers purchase products after watching a branded social media video.
However, a missing piece of the puzzle, like a bad website, can work against you. For example:
• Some users will stop interacting with a website if the layout is unattractive.
• Some will abandon your website if images will not load or a page takes too long to load.
Inconsistent branding also causes market confusion, making it difficult for customers to differentiate your company from competitors.
However, brand consistency is not just important because of how it affects your bottom line.
At its core, branding is marketing. Though your branding strategy may not necessarily involve running an ad, every blog post, every tweet, and every interaction serves as a form of marketing for your business.
Consistency communicates
to your customers that your brand is dependable. The more recognizable your brand is, the more trustworthy it
is. Every time you utilize the same branding elements, you’re delivering on your brand promise.
To put this in perspective, think of meeting a new person for the first time. You won’t instantly trust this person because you don’t know much about them. But through repeated conversations, you gain understanding of their personality, their knowledge, and their humor. The same goes for your brand and your target customer.
A strong action plan will help you monitor progress , hold yourself and your team accountable, and keep you focused on your
objective. A great plan can also help you increase your revenue and build your business.
Digitize
Distinguish
Dominate
